MBA6262 - 2020 Fall
I started this blog because it is a required assignment for my entrepreneurship course at the Telfer MBA program. I will be writing about our project “The Forward Beauty Lab,” and the book I chose to read is “The Innovator’s Dilemma.” The book was written by Clayton M. Christensen in 1997. Even though the book was talking more about technological innovation and management, and most examples were from the US disk industry, it did provide me with another angle to view how disruptive innovation happens, and many concepts are still relatable in helping me with the group project. Our group’s business idea was born when my teammate, Katrina, visited a local Shopper’s Drug Mart and noticed that mature women’s images were missing from the major beauty brands’ advertisements, even in cases where the products they were selling were specifically for “mature women.” We thus had a hypothesis that mature women are not well-represented in the beauty industry, and they deserve products tha...